SatrixNOW is a ‘white-labelled’ site which uses the EasyEquities platform to invest.

EasyEquities is a product of First World Trader (Pty) Ltd which is a Purple Group Limited Company. Purple Group Limited is a company listed on the JSE Limited (PPE).

The EasyEquities platform is powered by First World Trader ("FWT"), meaning it runs on FWT's core infrastructure, but it is a simplified offering in terms of the user interface and the investment offering is designed to keep costs to a minimum and the process intuitive and easy.